New Sports Drink CR7 Drive Unveiled with Global Football Star Cristiano Ronaldo

New “CR7 Drive” Sports Drink Keeps Athletes Fueled

Global nutrition company, Herbalife and  global football legend Cristiano Ronaldo, announced today the launch of Herbalife’s premiere sports drink: “CR7 Drive”.

new sports drink cr7 drive

Herbalife Unveils New Sports Drink with Global Football Star Cristiano Ronaldo.

As Ronaldo’s official nutrition sponsor, CR7 Drive is the crowning jewel in the nutrition company’s relationship with its famed athlete and reflects months of collaboration between them. Herbalife has been committed to the athlete both on and off the field as part of its multi-year agreement with Ronaldo, and CR7 Drive was designed to optimize his performance and address his specific nutritional needs.

“Cristiano Ronaldo takes nutrition very seriously and recognizes how a proper diet in combination with select nutrients can help bolster performance,” said Michael Johnson, chairman and CEO, Herbalife. “We developed CR7 Drive specifically for and with Ronaldo, but his needs are not all that different from the everyday athlete or fitness enthusiast, and we are honored to make CR7 Drive available to athletes at all levels.”

“Herbalife understands how critical nutrition is for my performance,” said Cristiano Ronaldo, forward for Real Madrid C.F. “Working with dedicated Herbalife sports science staff to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like. I look forward to helping athletes around the world understand how nutritious products can help them perform.”

CR7 Drive is a contemporary take on traditional sports drinks, without any artificial flavors or sweeteners. Light tasting and refreshing, it helps athletes refuel and rehydrate before and during exercise. It supplies carbohydrates for energy and replaces what is typically lost in sweat including key electrolytes. CR7 Drive is great for a range of activities including: soccer, spinning, running, or other sports that significantly increase heart rate.

Like all Herbalife24® products, CR7 Drive has been tested for all banned substances through the NSF Certified for Sport program and meets the stringent standards set forth by the dietary supplement Good Manufacturing Practices.

A team of Herbalife professionals works with Ronaldo to help him optimize his day-to-day nutrition and provide expert recommendations on how he could improve his overall performance with targeted and purposeful supplementation. It was in this collaboration that CR7 Drive was born.

About Herbalife: Herbalife is a global nutrition company that has been changing people’s lives with great products since 1980. Our nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries. We are committed to fighting the worldwide problems of poor nutrition and obesity by offering high-quality products, one-on-one coaching with an Herbalife member and a community that inspires customers to live a healthy, active life.

We support the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. We also sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy and champions in many other sports.

About Cristiano Ronaldo: Only a few select athletes transcend their sport to become mainstream superstars. Cristiano Ronaldo sits comfortably among that small crowd. From his early days as a rising star with Sporting Lisbon, to his status as a multiple World Player of the Year, Ronaldo has earned more trophies, plaudits and records than many players struggle to dream of. And he shows no signs of slowing down.

More details about CR7 Drive

CR7 Drive – Interview With Cristiano Ronaldo

CR7 elevates his game with elite nutrition

Soccer champion Cristiano Ronaldo talks about how when he was young, he didn’t think too much about nutrition and that his primary motivation was to just enjoy himself. It wasn’t until later on in his development that he started to realize just how important nutrition was. Ronaldo says he considers his body a weapon and that it gives him an advantage over other players. He believes that recovery after training and games is critical to his performance, which is why he is partnered with Herbalife. Ronaldo says that if he doesn’t train and fuel his body properly, he won’t be the best. And make no mistake – Ronaldo wants to be the best

Performance Nutrition with CR7 Drive – Science shows that proper nutrition at the cellular level is at least as important to both health and athletic performance as strength training, cardiovascular training, and recovery time. In fact, it’s the foundation for everything else. When you’ve trained as hard as you can, supplementing your diet with nutrients designed specifically to boost muscle growth, recovery, circulation, energy efficiency, and resilience of muscle fibers and connective tissue make all the difference.

Performance Nutrition is more than a protein shake or sugary drink sold by fizzy drinks company on the high street.

 

Juliana Veloso, Diver – Herbalife Athlete Profile

An interview with Herbalife-sponsored athlete Juliana Veloso, an accomplished springboard diver from Brazil. Juliana shares how she got started in the sport and the Herbalife products that she uses to help stay at the top of her sport.

Favourite products: Herbalife 24 Rebuild Strength and Herbalife 24 Prolong

Herbalife Will Remain La Galaxy Nutrition Partner For The Next 10 Years

The 2011 MLS Cup-Champion LA Galaxy and Herbalife announced today a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The landmark extension to the partnership will run through the 2022 MLS season and is valued at over $44 million, making it the single largest and longest sponsorship agreement for an MLS club in League history.

“Herbalife bet on the Galaxy six years ago and now the MLS has exploded in popularity and growth. For them to renew their partnership for this extended length is a tremendous mutual reward for both of us and a demonstration of their belief and faith in the MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group (AEG). “To have this kind of stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”

“We made our first commitment to the LA Galaxy and MLS more than five years ago and we are delighted to carry on by committing to a long-term relationship,” said Michael O. Johnson, Herbalife’s chairman and CEO. “We continue to believe in the global appeal of the club, and the sport of soccer, to promote a healthy, active life. The LA Galaxy have created much excitement for the sport among soccer fans and among our independent distributors around the world.”

As the Galaxy’s official jersey sponsor, the Herbalife name will continue to appear prominently on the front of the club’s jersey, which is one of the top selling jerseys in MLS. Additionally, Herbalife will remain the Galaxy’s official and exclusive nutrition partner, with the entire line of the Herbalife products available to the club’s players and coaching staff, including the new Herbalife 24 Sports Nutrition Programm.

The Galaxy and Herbalife also announced today that as part of the extension agreement, $2.5 million will go toward supporting charitable efforts between the Los Angeles Galaxy Foundation and the Herbalife Family Foundation to benefit vulnerable and underserved children. In conjunction with this initiative, the LA Galaxy and Herbalife have announced a joint program benefiting Children’s Institute, Inc. (CII), which will see the organization receive a $1 million donation over 10 years to support fitness and nutrition programs at a new facility CII is planning in Watts, Calif. In addition, players from the Galaxy, Herbalife Independent Distributors and employees from both organizations will provide volunteer support to other CII locations.  “We are proud that we are able to help improve the lives of vulnerable children in our communities through the Los Angeles Galaxy Foundation and the Herbalife Family Foundation,” Johnson added.

In 2005, Herbalife became the official nutrition company of the LA Galaxy. In 2007, it became the official jersey and presenting sponsor of the LA Galaxy. Over the past five years, the Galaxy have emerged as a truly international brand with worldwide recognition. The club continues to be the benchmark by which all others are measured in Major League Soccer, winning the Supporters’ Shield in each of the last two seasons and reaching MLS Cup twice in the last three years, culminating with a memorable 1-0 win over the Houston Dynamo in front of more than 30,000 fans at The Home Depot Center in MLS Cup 2011. Additionally, the Galaxy have expanded their global footprint through international tours of Australia, Canada, China, Hong Kong, Indonesia, New Zealand, the Philippines and South Korea, as well as friendlies in Southern California against international powers such as AC Milan, Barcelona, Boca Juniors, Chelsea, Manchester City and Real Madrid. In the last five years alone, the Galaxy have played in front of nearly 750,000 people and millions more on television in these games while helping spread the Galaxy and Herbalife brands to all corners of the globe.

Top Swimming Coach and Herbalife24 Nutrition

Jacco Verhaeren is currently the Sporting Director of the Dutch swimming team and Technical director of the Nationaal Zweminstituut Eindhove( National Training Centre).

He is looking for ways in which he can help his swimmers improve performance which is why he became interested in Herbalife24 Performance Nutrition.

Optimal athletic perfomance isnt just about natural talent or relentless training. Its about nutrition. Optimal performance can only be achieved by fuelling your body at the cellular level.

Herbalife 24 is being used by elite athletes to boost muscle growth,  recovery, circulation, energy efficency and the resilience of muscle fibres.