New “CR7 Drive” Sports Drink Keeps Athletes Fueled
Global nutrition company, Herbalife and global football legend Cristiano Ronaldo, announced today the launch of Herbalife’s premiere sports drink: “CR7 Drive”.
As Ronaldo’s official nutrition sponsor, CR7 Drive is the crowning jewel in the nutrition company’s relationship with its famed athlete and reflects months of collaboration between them. Herbalife has been committed to the athlete both on and off the field as part of its multi-year agreement with Ronaldo, and CR7 Drive was designed to optimize his performance and address his specific nutritional needs.
“Cristiano Ronaldo takes nutrition very seriously and recognizes how a proper diet in combination with select nutrients can help bolster performance,” said Michael Johnson, chairman and CEO, Herbalife. “We developed CR7 Drive specifically for and with Ronaldo, but his needs are not all that different from the everyday athlete or fitness enthusiast, and we are honored to make CR7 Drive available to athletes at all levels.”
“Herbalife understands how critical nutrition is for my performance,” said Cristiano Ronaldo, forward for Real Madrid C.F. “Working with dedicated Herbalife sports science staff to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like. I look forward to helping athletes around the world understand how nutritious products can help them perform.”
CR7 Drive is a contemporary take on traditional sports drinks, without any artificial flavors or sweeteners. Light tasting and refreshing, it helps athletes refuel and rehydrate before and during exercise. It supplies carbohydrates for energy and replaces what is typically lost in sweat including key electrolytes. CR7 Drive is great for a range of activities including: soccer, spinning, running, or other sports that significantly increase heart rate.
Like all Herbalife24® products, CR7 Drive has been tested for all banned substances through the NSF Certified for Sport program and meets the stringent standards set forth by the dietary supplement Good Manufacturing Practices.
A team of Herbalife professionals works with Ronaldo to help him optimize his day-to-day nutrition and provide expert recommendations on how he could improve his overall performance with targeted and purposeful supplementation. It was in this collaboration that CR7 Drive was born.
About Herbalife: Herbalife is a global nutrition company that has been changing people’s lives with great products since 1980. Our nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries. We are committed to fighting the worldwide problems of poor nutrition and obesity by offering high-quality products, one-on-one coaching with an Herbalife member and a community that inspires customers to live a healthy, active life.
We support the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. We also sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy and champions in many other sports.
About Cristiano Ronaldo: Only a few select athletes transcend their sport to become mainstream superstars. Cristiano Ronaldo sits comfortably among that small crowd. From his early days as a rising star with Sporting Lisbon, to his status as a multiple World Player of the Year, Ronaldo has earned more trophies, plaudits and records than many players struggle to dream of. And he shows no signs of slowing down.